Volume : IX, Issue : VI, June - 2019

Role of media in promoting MSME‘s in India.

Ritu Talwar

Abstract :

Media is also called the fourth estate. It is a major pillar of democracy. Amongst its many roles are included that of being an interpreter and watchdog. Media workers are in essence interpreters of information. They sift through piles and piles of information to extract meaningful and relevant data which the average person can understand. The policies of the government and financial institutions which regulate and control industries are presented to the society in a meaningful way by it..The media keeps people focused on the issues that matters in a surveillance type manner. Some aspects of media surveillance include the latest stock report, market fluctuations, international economic scene and so forth. While the media has historically been viewed as being overly aggressive and insatiable in the plight for the latest and hottest news, its watchdog type function in a democratic society is essential–where people MUST know what their Governments are doing The media has the capacity to hold Governments accountable, forcing them to explain their actions and decisions, all of which affect the people they represent. In a democratic society, people should know all their options if they are to govern themselves, and the media is a vehicle for the dissemination of such information be it social, cultural and more significantly economical. Media today has many appendages. It includes not just the conventional media such as print and electronic but also new media and social media. All these forms of media are playing a significant role in maintaining the economic health of our country.They are acting as a two way channel between the policy makers and the affected population.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

ROLE OF MEDIA IN PROMOTING MSME'S IN INDIA., RITU TALWAR INDIAN JOURNAL OF APPLIED RESEARCH : Volume-9 | Issue-6 | June-2019

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