Volume : IV, Issue : XII, December - 2014

Role of Online Reviews in Building Customers Trust and its Impact on Online Purchase Behavior

Prabha Kiran, Dr S Vasantha

Abstract :

Internet has revolutionized the way we shop today. The internet has completely changed the way consumers and retailers communicate these days. In order to understand the consumer behavior in a more relevant way in today’s changing dynamics of online shopping we put forward a framework derived from Perceived Behavioral Theory. This proposed framework studies the impact online reviews have on factors responsible for development of customer’s purchase intensions. The framework is derived after studying various available literature regarding online shopping and the factors responsible for developing trust in online shopping. The purpose of these papers is to study the role of online reviews in building customer’s trust and its impact on the online purchase behavior by developing a framework which is based on Perceived behavior theory model

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Prabha Kiran,Dr S Vasantha Role of Online Reviews in Building Customer’s Trust and its Impact on Online Purchase Behavior Indian Journal of Applied Research, Vol.4, Issue : 12 December 2014

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