Volume : IV, Issue : X, October - 2014

Role of Packaging on Consumer Buying Behavior With Special Reference to Personal Care Products

Dr. Ashvinkumar H. Solanki

Abstract :

The study of consumer behavior is most important factor for marketing of any good or services. The consumer behavior suggest how individual, groups, and organization select, buy, use and dispose of goods, services, ideas or experience to satisfy their needs and wants. It also clues for improving or introducing products or services, setting price, devising channels etc. Since liberalization 100% FDI is allowed in India. This has attracted foreign companies to penetrate the Indian market. The marketers always look for emergent trends that suggest new marketing opportunities and here in India. The marketers always look for emergent trends that suggest new marketing opportunities and here in India a lot of opportunities are available. The personal care sector is one of the best and important sectors at the present time. There is a lot of future opportunity in this sector.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Ashvinkumar H. Solanki Role of Packaging on Consumer Buying Behavior With Special Reference to Personal Care Products Indian Journal of Applied Research, Vol.4, Issue : 10 October 2014

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