Volume : IV, Issue : X, October - 2014

ROLE OF VISUAL MERCHANDISING ON CONSUMER BUYING DECISION

A. Prabu Asirvatham, Dr. N. Mohan

Abstract :

The retail business is flourishing these days, however, along with this, it also invites a lot of competition. With the large amount of options that customers have these days, it is very difficult for business to catch the attention of customers and increase customer loyalty. One way to do so is through effective visual merchandising. Visual merchandising involves displaying products and décor in a store in a way that elicits a positive image of the store, gets customers attention and entices them to buy. Visual merchandising refers to anything that can be seen by the customer inside and outside a store, including displays, decorations, signs and layout of space. The overall purpose of visual merchandising is to get customers to come into the store and spend money. It is a key component to the success of business. This study attempts to explore the role of visual merchandising on consumer buying decision

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

A.Prabu Asirvatham, Dr.N.Mohan Role of Visual Merchandising on Consumer Buying Decision Indian Journal of Applied Research, Vol.4, Issue : 10 October 2014

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