Volume : III, Issue : VII, July - 2013

Role of Women in Promoting Products – With Reference to TV Ads

Ms. Kouser Noor Fathima

Abstract :

The role of women has always been very vital in promoting different products of different sponsors. The appeal of women on the society is more when compared to other techniques. In India way back in mid 80s ‘Ms. Kavitha choudhary’ became famous as ‘Lalitaji’ while endorsing for ‘Surf’ detergent in a TV commercial. Since then sky is the limit for women endorsing different products in electronic media. Women are portrayed in more diversified roles in advertisements ranging from homemaking and childcare to endorsing beauty products to utility products. This paper focuses on the increasing demand of women in endorsing the products of a particular and or company and the important role played by women in enhancing the company’s profits.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ms. KOUSER NOOR FATHIMA Role of Women in Promoting Products - With Reference to TV Ads Indian Journal of Applied Research, Vol.III, Issue.VII July 2013

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