Volume : V, Issue : IX, September - 2015

Rural Marketing Strategies–Issues& Challenges in a Developing Economy

Dr. Md. Rashid Farooqi, Mrs. Gauhar Fatma

Abstract :

Rural Marketing is a developing concept, and as a part of any economy has untapped potential and marketers have realized the opportunity. Improvement in infrastructure and reach promise a ight future for those intending to go rural. Any macro–level strategy for these markets should focus on availability, accessibility and affordability. Focused attention needs to be paid to market research that goes on to reduce the uncertainty in dealing with these markets. More specifically, in relation to rural areas, demand is seen to be highly price elastic. Rural markets offer a great scope for concentrated marketing efforts because of the recent increase in the rural incomes and the likelihood that such incomes will increase faster because of better production and higher prices for agricultural commodities.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Md.Rashid Farooqi, Mrs. Gauhar Fatma Rural Marketing Strategies-Issues & Challenges in a Developing Economy Indian Journal of Applied Research, Vol.5, Issue : 9 September 2015

Number of Downloads : 318

References :