Volume : IV, Issue : VI, June - 2014

SCOPE OF AYURVEDA TO THE GROWTH OF TOURISM INDUSTRY IN KERALA

Dr. Haseenav. A, Dr. Ajims P. Mohammed

Abstract :

Tourism is one of the few sectors where Kerala has clear competitive advantages given its diverse geography in a short space ranging from the Western Ghats covered with dense forests to the backwaters to the Arabian sea. Its ancient rich culture including traditional dance forms and the strong presence of alternative systems of medicine add to its allure. Unfortunately, Kerala is dominated by domestic tourism within the state although foreign tourists arrivals to the state has been growing at a faster rate than national average. The goal in the KPP 2030 is to develop Kerala as an up–market tourism destination with the state being the top destination in terms of number of tourists and revenue among all the Indian states. Sustainable tourism is the mission. This can be achieved by integrating tourism with other parts of the economy like medical and health hubs which will attract more stable tourists over a longer period of time and with higher spending capacity. There will be new elements added to leisure tourism and niche products in tourism will be developed. Infrastructure development is crucial to achieve this goal. The success of Kerala tourism will be based on the synergy between private and public sectors. The government has taken steps to encourage private investment in tourism, while adhering to the principles and practices of sustainability. Industry led sustainable tourism development relies upon the government– imposed and self– imposed regulations. Tourism in Kerala will be benchmarked against international indicators and monitored on a regular basis to achieve quality

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.HaseenaV.A, Dr.Ajims P. Mohammed Scope of Ayurveda to The Growth of Tourism Industry in Kerala Indian Journal of Applied Research, Vol.IV, Issue.VI June 2014

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