Self Help Groups in Tripura and Marketing of the Products: An overview.

HARIPADA DATTA

Volume : VI, Issue : I, January - 2016

Self Help Groups in Tripura and Marketing of the Products: An overview.

Haripada Datta

Abstract :

Self–Help Groups or SHG movement is said to represent an alternative development strategy, one that involves the process of social and economic empowerment to the economically weaker sections of the society. Till March, 2013, there were 39,082 SHGs in Tripura state. SHGs can take up economic activities, which are suitable and perceived to be profitable to them. In a survey undertaken by the DRDA (District Rural Development Agency), 90 percent of the SHGs have been found to have taken up economic activities relating to agriculture, animal husbandry, handloom and handicraft sectors. It has been seen that the Self Help Groups engaged in making of various products have not been getting their due market even though there is wide appreciation of the products and has huge market potential. This study is an attempt to review and analyze the causes, problems and future perspective of SHG movement in Tripura and also to search some suggestive solutions.