Volume : I, Issue : XII, September - 2012

Sensation Seeking As Predictor Of Motivational Needs Of Indian Hatchback Car Consumers

Satheesh Varma M, Dr. M Y Manjula

Abstract :

The study investigated the influence of sensation seeking traits on motivational needs related with purchase of hatchback cars. The study adopted survey design with a sample of 220 hatchback car consumers from a south Indian city. Sensation seeking Scale developed by Basu et. al. (1993) and a rating scale developed by the researchers based on Fowles version of Murray’s needs were used to measure the variables. The collected data was subjected to regression analysis and the results revealed significant influence of sensation seeking traits on few motivational needs.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Satheesh Varma M, Dr. M Y Manjula Sensation Seeking As Predictor Of Motivational Needs Of Indian Hatchback Car Consumers Indian Journal of Applied Research, Vol.I, Issue.XII September 2012

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