Volume : I, Issue : X, July - 2012

Service Marketing: An Imperative Idealogy for Attracting Customers

Dr. Vipul Chalotradr. Vipul Chalotra

Abstract :

Customer service activities are a critical and inseparable part of doing business for any offering along the gamut. Since service sector products are intangible, the buyer uses satisfaction with customer service treatment as an indicator of the quality of the core service purchased. The present paper gives a glimpse to service marketing, the importance of service marketing, its review, features of services marketing and strategies for managers in case of service marketing.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. Vipul ChalotraDr. Vipul Chalotra Service Marketing: An Imperative Idealogy for Attracting Customers Indian Journal of Applied Research, Vol.I, Issue.X July 2012


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