Volume : IV, Issue : VI, June - 2014

Small to Mall: A Study of Dynamic Diversification of Indian Retail Sector

Pankaj Kumar, Dr. Sanjeev Bansal

Abstract :

In India, Retailing came with evolutionary formats from Kirana store to super market. In the initial stage this sector was highly un–organized, and after that it is carried forward and now it is expanding as hypermarket and supermarket. The retail sector is the second largest employer after agriculture in the country and also the second largest unexploited market after China. Due to its contribution of 14 to 15% in GDP it is also one of the pillars of Indian economy (McKinsey and Company 2007). There are some more than 14 million retailers in India. Retailing has been in our blood – as shopkeepers or as shoppers. However, unlike many other countries, India has its own unique character of size, geographical spread, cultural diversity, and multiplicity of formats being introduced at quick succession. This paper helps to give information about the journey of retail in India and evolutes the extent Different phases of retail industry from before independence to till now.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Pankaj Kumar, Dr. Sanjeev Bansal Small to Mall: A Study of Dynamic Diversification of Indian Retail Sector Indian Journal of Applied Research, Vol.IV, Issue.VI June 2014

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