Volume : VIII, Issue : III, March - 2018

SMARTPHONE MARKET: FACTORS INFLUENCING THE PURCHASE INTENTIONS IN THE YOUTH SEGMENT

Mrs. P. Yasodha, Dr. C. K. Kotravel Bharathi

Abstract :

 As India is one of the fastest growing economies in the world, the smart phone industry in India is growing very fast and for consumers in market smart phone has become essential parts of personal and business life. In this context, this study has been carried out with the aim of analyzing the factors influencing the purchase intentions with regard to smart phones in the youth market segment. For this, 800 youths have been selected in Erode by using convenience sampling method. The collected data were analyzed and interpreted using percentage analysis, chi–square analysis and Correlation analysis. This research found that the factors price, period of using the smart phone and time spent on using smart phone having a dominant influence on the purchase decision of youths in Erode

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs. P. Yasodha, Dr. C.K. Kotravel Bharathi, SMARTPHONE MARKET: FACTORS INFLUENCING THE PURCHASE INTENTIONS IN THE YOUTH SEGMENT, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-3 | March-2018

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