SOCIO–ECONOMIC POTENTIAL OF HANDICRAFT INDUSTRY IN TAMIL NADU: OPPORTUNITIES AND CHALLENGES

C.VIJAYASANTHI; Dr.B.BASKARAN

Volume : VII, Issue : II, February - 2017

SOCIO–ECONOMIC POTENTIAL OF HANDICRAFT INDUSTRY IN TAMIL NADU: OPPORTUNITIES AND CHALLENGES

C. Vijayasanthi, Dr. B. Baskaran

Abstract :

Handicrafts is a pivotal source of revenue generation of Tamil Nadu State. This industry is unique in terms of design, cost and quality of products and thus provides a competitive advantage on other national and international players of handicrafts market. Inspite of the various advantages, the industry still needs to explore and identify various opportunities and challenges ahead to compete at national as well as at global level marketers. In this backdrop, the present research paper is an endeavor to study various avenues of social and economic upliftment of state in terms of revenue generation, foreign exchange, raising standard of labors and employment generation. The paper focuses on the contemporary challenges as well as the scope of handicraft sector in the state of Tamil Nadu and thereby providing suitable suggestions in order to make industry more market oriented and sustainable in future.