Volume : III, Issue : VIII, August - 2013

Socio–Economic Status of Farmers affecting the Effectiveness of Printed Tractor Advertisements

Wadkar Sagar Kisan, Birendra Kumar, Argade Shivaji

Abstract :

The present study was carried out in two villages of Udham Singh Nagar district of Uttarakhand. The objective of the study was to ascertain the socio–economic characteristics of the farmers in the study area and seeking their views on effectiveness of printed tractor advertisements. The study revealed that majority of respondents belonged to middle age group, educated up to intermediate, belonged general caste, nuclear family, large farmers and had no social participation. However, majority of respondents were having ‘medium’ level of level of income, mass media exposure, exposure to ads and good in reading habit. These characteristics influence their perception towards effectiveness of printed tractor advertisements, as the selected advertisements were perceived to have medium to high level of effectiveness.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Wadkar Sagar Kisan, Birendra Kumar, Argade Shivaji Socio-Economic Status of Farmers affecting the Effectiveness of Printed Tractor Advertisements Indian Journal of Applied Research, Vol.III, Issue.VIII August 2013

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