Volume : IV, Issue : X, October - 2014

Store Loyalty Behavior of Urban Shoppers in India: A Cluster Analytic Approach

Shuvendu Dey, Debasis Bhattacharya

Abstract :

A store’s continued existence and success to a great extent depend on customer loyalty. Store loyal customers purchase more often, try other products stocked by the store, and ing in new customers for the store. Depending on the type of retail store, organized and unorganized store loyalty is affected by various factors like trust, value for money, availability, display, satisfaction, ambience and location. The results of the study reveal that store loyalty behavior of Indian urban shoppers vary significantly depending on the type of retail format. The cluster analysis also corroborates that the shoppers can be grouped into distinct clusters based on the variables included in the study

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Shuvendu Dey, Debasis Bhattacharya Store Loyalty Behavior of Urban Shoppers in India: A Cluster Analytic Approach Indian Journal of Applied Research, Vol.4, Issue : 10 October 2014

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