Volume : V, Issue : II, February - 2015

STRATEGIC BRAND MANAGEMNT: A CONCEPTUAL FRAMEWORK

Jisana T K

Abstract :

Branding has emerged as a top management priority in the last decade due to the growing realization that ands are one of the most valuable intangible assets that firms have. Brands serve several valuable functions. Brands are means of differentiating a company’s products and services from those of its competitors. Strategic and management is the concept of managing and in its totality and it is having a prominent role in modern business environment because and is the most distinguishing and important aspect of a company. The key to anding is that the costomers must think that anded products are different. The hierarchy of and equity explains each level of and development and it is very helpful for companies to formulate appropriate and strategies at each stage of and development. For the success of a and ,the management should concentrate on every level of the and equity hierarchy.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Jisana T K STRATEGIC BRAND MANAGEMNT: A CONCEPTUAL FRAMEWORK Indian Journal of Applied Research, Vol.5, Issue : 2 February 2015


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