Volume : VIII, Issue : VI, June - 2018
Strategic Communication Enhances Competitive Advantage in the 21st century Corporate Business
Dr Hemant K Jha, Dr Parul Yadav
Abstract :
The 21st century technology driven global business landscape has thrown major challenges for corporate leaders to safeguard the interests of their organizations from the uncanny competitions determined to malign the and value of the established business organizations. However, the formidable challenge lies in growing and sustaining in the volatile business environment. This paper explores how a business conglomerate can be strategically converted into a lean and profitable organization so as to survive and excel in the highly competitive environment. The paper also tries to study how corporate communication enhances competitive advantage of an organization. The paper also, iefly, presents a case study of the restructuring of Tata group in the recent past.
Keywords :
technology driven business landscape uncanny competitions strategy competitive advantage restructuring formidable challenge
Article:
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DOI : 10.36106/ijar
Cite This Article:
Dr Hemant K Jha, Dr Parul Yadav, Strategic Communication Enhances Competitive Advantage in the 21st century Corporate Business, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-6 | June-2018
Number of Downloads : 712
Dr Hemant K Jha, Dr Parul Yadav, Strategic Communication Enhances Competitive Advantage in the 21st century Corporate Business, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-6 | June-2018
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