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MENUVolume : XVI, Issue : III, March - 2026
Strategic Impact Of Digital Marketing: A Study On Consumer Perception And Buying Behavior In Organized Retail
Dr D Priya, Dr J Mahalakshmi, Viswanath Ananth
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DOI : 10.36106/ijar/4107359
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STRATEGIC IMPACT OF DIGITAL MARKETING: A STUDY ON CONSUMER PERCEPTION AND BUYING BEHAVIOR IN ORGANIZED RETAIL, Dr D Priya, Dr J Mahalakshmi, Viswanath Ananth INDIAN JOURNAL OF APPLIED RESEARCH : Volume-16 | Issue-3 | March-2026
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STRATEGIC IMPACT OF DIGITAL MARKETING: A STUDY ON CONSUMER PERCEPTION AND BUYING BEHAVIOR IN ORGANIZED RETAIL, Dr D Priya, Dr J Mahalakshmi, Viswanath Ananth INDIAN JOURNAL OF APPLIED RESEARCH : Volume-16 | Issue-3 | March-2026
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