Volume : VIII, Issue : IV, April - 2018

STRATEGIES THAT UNPAID BRAND AMBASSADOR BABA RAMDEV EMPLOYED TO CREATE BRAND PATANJALI

Simnalika Kushwaha

Abstract :

Launching of something new is not as easy as it used to be once. It’s not accidental in the contemporary world it is rather incidental. Amidst an extremely competitive market it’s not only about calling a press meet and launching a product, there are procedures involved in it. In the thick of some major players and many minor players,Patanjali was launched in the year 2006. Patanjali was headed by an unpaid and ambassador who never studied marketing and still Patanjali’s success is a matter of study for marketeers. This paper is a study on how Baba Ramdev successfully launched Patanjali, the strategies which helped increase market share of Patanjali, the steps taken by Baba Ramdev to create the and Patanjali and what steps could be taken by the company in order to keep going.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Simnalika Kushwaha, STRATEGIES THAT UNPAID BRAND AMBASSADOR BABA RAMDEV EMPLOYED TO CREATE BRAND PATANJALI, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-4 | April-2018

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