Strategies to increase sales in service stations in Mexico

Fabián Ojeda Pérez; Héctor Priego Huertas; Alejandro Rodríguez Vázquez; Hugo Martin Moreno Zacarías

Volume : VI, Issue : VII, July - 2016

Strategies to increase sales in service stations in Mexico

Fabi N Ojeda P Rez, H Ctor Priego Huertas, Alejandro Rodr Guez V Zquez, Hugo Martin Moreno Zacar As

Abstract :

The overall objective of this work is to implement adequate financial strategies for excellent decision making and optimization of resources are there in a service station, using credit sales to increase sales. The methodological strategy was defined as the study of the analysis of qualitative and quantitative information through the use of financial reasons, to develop this research. Among the main findings of the study is that variables that make up the market, its growth is uneven: service stations grew by 275% while cars grew up 234%. Another finding is the balance of the service stations in 8500 liters of daily sales and cash as cash sales increase, the ability of credit sales increases proportionally equal.