Stress Among Marketing Executives: A Review of  Literature For Conceiving a Conceptual Model And  Structuring A Scale For Measurement of Stress.

Jashandeep Singh

Volume : IV, Issue : II, February - 2014

Stress Among Marketing Executives: A Review of Literature For Conceiving a Conceptual Model And Structuring A Scale For Measurement of Stress.

Jashandeep Singh

Abstract :

The most common problem found in every individual, irrespective of age, sex, cast, creed or any other thing is ‘stress’. It is universally accepted that optimum levels of stress can act as a creative, motivational force that can drive people to achieve incredible feats (eustress). Chronic or traumatic stress (distress) on the other hand, is potentially very destructive and can deprive people of physical and mental health, and at times even of life itself. Stress these days has become distress and its impacting the overall performance and health of people. This study is conducted to figure out the major reasons behind stress among marketing executives, who actually face a lot of stress and could not cope well with it. The major purpose of this study was to examine the existing literature for conceiving a model and structuring a scale for measurement of stress. After studying the literature It was found that stress can be divided into two parts namely; on-the-job stress and off-the-job stress.