Students perception towards Higher education a case of northwest Karnataka.

Ashok P. Utagi; Dr. M. S. Subhas

Volume : VI, Issue : II, February - 2016

Students perception towards Higher education a case of northwest Karnataka.

Ashok P. Utagi, Dr. M. S. Subhas

Abstract :

 The paper attempts to identify the student’s aspirations when they are making their choice of the course and college for Higher education (HE). The factors that aspiring students consider while making their choice in HE is an area which HE institutions should not neglect. For the research, sample consists of students studying in final year under graduate (UG) course. The study shows that most of the respondents choose their post graduate (PG) HE course mainly looking at the Job opportunities that it offers and the reputation of the university under which it is offered. Students pursue facilities available at the institutes and base their choice of on the same rather on the other factors viz. location. Relatives and friends do influence the decision of choosing the higher education, although students are the decision makers. So, the HE institutes needs to formulate their marketing strategies based on the aspirations of students.