Volume : I, Issue : X, July - 2012

Study and analysis Trend and Progress of Banking in India

Triveni Singh, Prof. Dr Sanjeev Bansal, Dr. Amit Kumar Pandey

Abstract :

As far as the Indian banking is concerned it can be categorized in different modes such as government owned, private banking and specialized banking institution. In India Reserve Bank of India is the control body which works above to all Indian banks. Since from 1969 the public sectors banks has cover–up the decades to establish the Indian banking sector due to the demand of customer value and customer base. The dull moving public sector banks have turned out fast to be on track to cope up with trend. India banks are now at higher value in comparison to Asian banks (viz. Hong Kong, Singapore, Philippines etc.) that have major problems linked to huge Non Performing Assets (NPAs) and payment defaults. Co–operative banks are nimble footed in approach and armed with efficient anch networks focus primarily on the ‘high revenue’ niche retail segments. The Indian banking has finally worked up to the competitive dynamics of the ‘new’ Indian market and is addressing the relevant issues to take on the multifarious challenges of globalization. Banks that employ IT solutions are perceived to be ‘futuristic’ and proactive players capable of meeting the multifarious requirements of the large customer’s base. Private Banks have been fast on the uptake and are reorienting their strategies using the internet as a medium The Internet has emerged as the new and challenging frontier of marketing with the conventional physical world tenets being just as applicable like in any other marketing medium.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Triveni Singh, Prof. (Dr) Sanjeev Bansal, Dr. Amit Kumar Pandey Study and analysis Trend and Progress of Banking in India Indian Journal of Applied Research, Vol.I, Issue.X July 2012

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