Volume : V, Issue : I, January - 2015

Study of social issues in the editorials of women's magazines.

Priya Arun Gaikwad

Abstract :

The purpose of this research is to determine whether women’s magazines cover social issues in the editorials or not. The paper helps in finding out the issues that are preferred and discussed more by the editors in their columns. In addition to this, the paper also studies which issues gets most importance in the women’s magazines. Three magazines have been studied for this research i.e. Femina, Cosmopolitan and Marie Clarie. The method used is content analysis; detailed study of the data has been done for one whole year. The results suggest that Lifestyle issues are more discussed and covered in editorials as well as in rest of the magazine, whereas social issues are not given much importance.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Priya Arun Gaikwad Study of social issues in the editorials of women¥s magazines. Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015

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