Volume : III, Issue : III, March - 2013

Study of the Emergence of Branding in Current Business Scenario

Dheeraj Bhargava, Dr. Sanjeev Bansal

Abstract :

A and resides in the minds of consumers. Branding is the process of transforming products and companies into ands. Branding is the consistent and disciplined way a and’s essence is communicated to the public – the employees, shareholders, vendors and customers. A and name may be a simple name, a logo or a symbol whereas to others it may be a promise, a guarantee of reputation or identification. Though most importantly, ands are conduits which ing consumers and marketers closer and bind them together. The Indian ands may not necessarily translate into premium prices, but they help companies gain higher market share in a crowded market place as they convey an assurance of quality and reliability. A and is, however, more than the presentation of symbols in consumer promotions. Branding is a key strategic tool used to create awareness, reputation and build the organization’s image. Marketers consider ands as carriers of values that an organization wants to take to market. The development and implementation of anding strategies and programs have lately expanded to include more than the traditional corporate, product and service domains of anding.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dheeraj Bhargava,Dr. Sanjeev Bansal Study of the Emergence of Branding in Current Business Scenario Indian Journal of Applied Research, Vol.III, Issue.III March 2013

Number of Downloads : 676

References :