Study on Customer Satisfactions of mobile service providers with respect to Dimensions of SERVQAUL, CSI, IPV models in Hyderabad, India

KOBRA VEISI

Volume : V, Issue : III, March - 2015

Study on Customer Satisfactions of mobile service providers with respect to Dimensions of SERVQAUL, CSI, IPV models in Hyderabad, India

Kobra Veisi

Abstract :

Satisfaction of customer is one of the major issues not only for product manufacturers but also for thebusiness offering services. Satisfied customers come back again to avail services and can be easily converted into loyal customers. Their echoing of satisfaction also ings new customers thus help in multiplying businessand grabbing market shares. The increased awareness of customers, availability of numerous alternatives, new tech–neologies and information technologies are compelling the companies to satisfy their customers. The present study focuses on the dimensions of the services provided by mobile service providers which are responsible for the satisfaction of the mobile service customers. Thus the difference between the customer satisfactionsof different mobile service providers has been examined through ANOVA to achieve the objectives of the study.