STUDY ON EMPLOYEE OPINION TOWARDS NEW PRODUCT DEVELOPMENT IN MAX NEWYORK LIFE INSURANCE AT MADURAI

S. Vasanthi; R. Shenbaga Suriyan; J. Arul Jeya Suneethson

Volume : VI, Issue : VIII, August - 2016

STUDY ON EMPLOYEE OPINION TOWARDS NEW PRODUCT DEVELOPMENT IN MAX NEWYORK LIFE INSURANCE AT MADURAI

S. Vasanthi, R. Shenbaga Suriyan, J. Arul Jeya Suneethson

Abstract :

Insurance is about reducing various types of risk and risk management is therefore fundamental to an insurance company. In business and engineering, New Product Development (NPD) is the term used to describe the complete process of inging a new product or service to market. There are two parallel paths involved in the NPD process: one involves the idea generation, product design, and detail engineering; the other involves market research and marketing analysis. The objective of this study is to study the product development moving around Madurai city. The data were collected through the employees those who are working in the Max–New York at madurai. The research design adopted here is Descriptive Research in nature. The data is collected through Census Survey Method i.e. the data is collected by considering the whole population (100 samples). The statistical tools used in this research are Factor Analysis, Reliability Test, and Chi–Square test, cross tabulation.