Volume : VII, Issue : I, January - 2017

Sustainability and Value Creation– perception of environmental responsibility and economic benefits

Dr. Manvinder Singh Tandon, Minaxi Setia

Abstract :

 In today‘s business era, companies are facing an amplified competition along with environmental constraints, such as government legislation, various industry regulations and the depletion of natural resources even more intimidating constraints in the longer run. Some theorists argue that companies implement sustainability to deal with and stay away from these constraints.

The purpose of this paper is to study a range of customs companies can pursue sustainability, and also to study– how sustainability and value creation are interrelated. Two points to be considered; (1) how can companies construct sustainability a strategic asset, and (2) how can sustainability build value for companies. This develops an understanding of sustainability as being accessible through resources and organisational capabilities, as their heterogeneity is a source of value creation and competitive advantage. The companies can make sustainability a strategic asset, when sustainability is considered as corporate sustainability, when it is recognized for its valuable effect, and when it is strategically integrated to build capabilities in all business areas of the company. As such, corporate sustainability deals with environmental problems as business issues, rather than as responsibility towards society. Sustainability entails mutually an action and a valuable effect, which is why sustainability is value creation. 

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr. MANVINDER SINGH TANDON, MINAXI SETIA, Sustainability and Value Creation– perception of environmental responsibility and economic benefits, Indian Journal of Applied Research,Volume : 7 | Issue : 1 | JANUARY 2017

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