Volume : III, Issue : XII, December - 2013

Sustainability Claims & Practices: HUL Case Study

Ankita Kashyap, Prof. Sri Ram Khanna

Abstract :

In this paper the focus is to study the concept of Corporate Social Responsibility (CSR) in light of various national and international guidelines formulated in this respect. International guidelines have been mapped and linked with National Voluntary Guidelines on Social, Economic and Environmental Responsibilities. This paper discusses the transformative concept of CSR that include creating shared value for customers and highlight the need to shift focus towards social dividend accounting. The last section analyses the sustainability practices of Hindustan Unilever Limited to understand the real time picture and the ground reality of the actual work done by them in the field of CSR.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Ankita Kashyap, Prof. Sri Ram Khanna Sustainability Claims & Practices: HUL Case Study Indian Journal of Applied Research, Vol.III, Issue.XII Dec 2013

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