Volume : V, Issue : I, January - 2015

SUSTAINABLE DEVELOPMENT AS A TOOL FOR TOURISM MARKETING

Priyanka Dwivedi, Dr. Kushendra Mishra

Abstract :

With the blessings of nature, world is full of paradise where natural phenomenon like hills, islands, beaches, forests, animals, aboriginals are the parts of horizon that are giving pleasure and an eternal enjoyment of beauty . In it India is also not aloof of all above present ingredient of nature; it has also a rich Heritage of historical places which shows an edifice of more than 5000 year old long history of Indian culture and civilization. Tourism with Sustainable development it is a long–term socio–economic growth for the tourism industry. Tourism Organisations have encouraged everyone to visit a particular area. The level of public concern over the social & environmental impacts of tourism technological innovations such as virtual Now we are in twenty first century, reality there is a growing concern for the protecting of the environment– socio–politico–cultural and economic consequences. This paper can be applied to ensure long term planning tourism through marketing strategies, keeping in mind sustainable development. It will be helpful for future generation to grow the economy of India with environment in concern. Use of sustainable development as a tool to preserve natural edifice, environmental sustainability is need of world. This paper also deals with marketing tools for tourism to grow with a faster speed keeping in mind of future prospects. Sustainable development tourism it seeks to achieve the best balance between social & environmental cost & economic benefits.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

PRIYANKA DWIVEDI,Dr. KUSHENDRA MISHRA SUSTAINABLE DEVELOPMENT AS A TOOL FOR TOURISM MARKETING Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015

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