Volume : V, Issue : I, January - 2015

Teach India Campaign – A Corporate Social Responsibility Initiative by the Times of India Group

Bhagavati Parekh

Abstract :

Corporate Social Responsibility is company’s sense of responsibility towards community and environment in which it works. The roots of CSR can be trace more than 4000 years back. Since then it has taken up different forms and ways in which they get implemented. Though India has one of the oldest traditions of CSR, CSR practices are not done regularly or done only in namesake especially by regularly. However, much has been done in recent years to make Indian Entrepreneurs aware of social responsibility as an important segment of their business activity but CSR in India has yet to receive widespread recognition. This paper examines development of CSR in India through various stages and times. The Times of India Group, one of the prominent organizations has designed and implemented a lot many initiatives to disburse its social responsibility to various stakeholders. This paper provides an insight into its one of the most prestigious “Teach India“Campaign.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Bhagavati Parekh Teach India Campaign – A Corporate Social Responsibility Initiative by the Times of India Group Indian Journal of Applied Research, Vol.5, Issue : 1 January 2015

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