Volume : V, Issue : VII, July - 2015

The Impact of Gender and Marital Status on the Online Shopping Attitude of Cosmetic Products

Dr. P. Ravi, Miss. R. Subhalakshmi

Abstract :

 This study aims at finding the impact of the demographic factors–Gender and Marital status towards the factors of consumer attitude towards online shopping of cosmetic products. The study has undergone convenience sampling technique to make 316 online cosmetic shoppers participate in the study. The independent t test proves that the demographic factor–gender has influenced only two or three factorsof consumer attitude and marital status has influenced only one factor. Overall, the demographic factors– gender and marital status are not found much important in influencing the customer attitude towards online shopping of cosmetic products.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.P.Ravi, Miss.R.Subhalakshmi The Impact of Gender and Marital Status on the Online Shopping Attitude of Cosmetic Products Indian Journal of Applied Research, Vol.5, Issue : 7 July 2015

Number of Downloads : 710

References :