Volume : VI, Issue : I, January - 2016

The Impact of New Media onTraditional Mainstream Mass Media

Dr. Jagadish Jr, Dr. Nagendra

Abstract :

The advent of new media has posed a challenge to conventional media. Their effect over on the circulation of print newspapers, especially in the USA. However in India, the effect of the new media on conventional media is huge boom in media market sector. Indian newspapers still attract advertising and even with the presence of online newspapers. The two reinforce each other. Thus, in this paper, we argue that the presence of the Internet will not replace newspapers, just as radio did not replace newspapers and television. This paper will look at the present situation of conventional media, especially print newspapers vis–à–vis. the new media in India. We believe that the layout of newspapers here may change, but the content is still in the form of news. However, Even though the traditional media has online version, they have not fully emaced the new technology. Even if there is a drop in circulation, Nevertheless, it would be because the younger generation prefer the new media as they are more interactive compared to the online version of mainstream. Apparently, There are also online television‘s such as NDTV,CNN–IBN, BBC, and many more. Perhaps. A large number of Indian citizens have their own Internet connections, so they can read newspapers through online, thus squeezing revenues from advertising especially at a time of global economic slowdown. However, the new media and conventional media will continue to coexist and reinforce each other for ever in twenty first century.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.Jagadish JR, Dr.Nagendra The Impact of New Media onTraditional Mainstream Mass Media Indian Journal of Applied Research, Vol.6, Issue : 1 January 2016

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