Volume : VII, Issue : XI, November - 2017

The potential of Tourism in India - Issues & Challenges

G K Jaya Bharath Reddy, Dr P Purna Chandra Rao

Abstract :

 Tourism has become one of the most important and talked about economic activity in recent times. Services are the major source of economic growth, accounting for more than half of India‘s output with less than one third of its labor force in tourism. In present times, it is considered as a major catalyst for inging social and economic changes. Global tourism has become the largest industry in the world, with nearly 500 million consumers of tourism services per year spending hundreds of billions of dollars. The industry provides employment to over 100 million people worldwide. Tourism industry therefore, has emerged as a fastest growing industry

Still India is far behind in attracting the tourists when compared with developed countries. India wants to attract 1% of total world tourists by 2018. In this paper we address the issues and challenges faced by the Indian tourism and measures taken and to be taken by the Government. 

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

G K Jaya Bharath Reddy, Dr P Purna Chandra Rao, The potential of Tourism in India‾Issues & Challenges, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-11 | November-2017

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