Volume : IV, Issue : III, March - 2014

The Purchase of Green Products in Retail is Influenced by Environmental Concern?

Sergio Silva Braga Junior

Abstract :

The purpose of this study was to evaluate whether environmental concern influences decladara to purchase products at retail. Thus, it was observed as the individual buying and how it will purchase the remaining notes in a survey of 328 respondents from the city of São Paulo in Brazil. This response format, to assess whether there is a charge of social desirability in the responses submitted. The scale used was assembled and validity by experts in the field and in the data analysis, the structural equation model was used based on variance, PLS–PM. The results show that the environmental concerns of consumers, this research, is focused on buying concentrated products and organic products and not reflected in a larger context. These findings were only possible to be seen by the fact that the final model adjusted items have similar behavior fied purchase for him and how he observes the others.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Sergio Silva Braga Junior The Purchase of Green Products in Retail is Influenced by Environmental Concern? Indian Journal of Applied Research, Vol.IV, Issue. III

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