Volume : IV, Issue : VIII, August - 2014

The Role of Pricing and Revenue Management in a Supply Chain

Rinoj P K

Abstract :

This paper review about The Role of Pricing and Revenue Management in a Supply Chain. Revenue management uses differential pricing to better match supply and demand and increase supply chain profits. Traditionally firms have changed the availability of assets to match supply and demand. Revenue management aims to reduce any supply/demand imbalance by using pricing as a lever a big advantage of using revenue manage is that a change in pricing is much easier to reverse compared to an investment supply chain assets. When it is used properly, revenue management increases firm’s profits while leaving valuable customers more satisfied through greater asset availability.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

RINOJ P K The Role of Pricing and Revenue Management in a Supply Chain Indian Journal of Applied Research, Vol.4, Issue.8 August 2014

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