Volume : VIII, Issue : IV, April - 2018

To study the preferred era of songs among the peple residing in Coimbatore district towards radio listening

Dr Hema Srikumar, C. Padmanabhan

Abstract :

 Over the last few years, private FM‘s have gained huge popularity. The number of players in this space have also increased

from one ( AIR ) to 15 private FM‘s and thus the competition among them to create loyal listeners. This study is to
understand the consumer behaviour of radio listeners in Coimbatore district. A sample of 100 respondents were studied/collected for the purpose
using random sampling method and structured questionnaire. SPSS software was used for analysing the data and coming to a conclusion.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr Hema Srikumar, C.Padmanabhan, To study the preferred era of songs among the peple residing in Coimbatore district towards radio listening, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-8 | Issue-4 | April-2018


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