TOURISM PROMOTIONAL STRATEGIES OF TOUR OPERATORS  A STUDY WITH SPECIAL REFERENCE TO MYSORE AND DAKSHINA KANNADA DISTRICTS

Mr. Deepak.K; Dr.T.S.Devaraja

Volume : VI, Issue : I, January - 2016

TOURISM PROMOTIONAL STRATEGIES OF TOUR OPERATORS A STUDY WITH SPECIAL REFERENCE TO MYSORE AND DAKSHINA KANNADA DISTRICTS

Mr. Deepak. K, Dr. T. S. Devaraja

Abstract :

As tourism is one of the important sectors in the economic development of the country. Through tourism activities there will be improves of financial activities in both state and country. The design of tourism products is changing due to factors such as the growing importance of the Internet and the ability of tourists to be involved in the production of their own products/experiences. This paper reports a study into the responses of Tour Operators and On–line Travel Agencies to the evolution of the tourism sector. The purpose of the paper is to demonstrate an ongoing repositioning of these tourism players, the way in which Tour operators involve themselves in the tourism promotional activities in the places of Mysore and Dakshina Kannada districts through using their promotional strategies in the field of tourism. A reversal of the Tour Operator‘s role, from that of a general mass market orientation to the supply of a niche market demand by promoting customized travel packages based on specific requirements. Implications of this process for the marketing of destinations and SMEs are discussed in the final part of the paper.