TRENDS IN BANCASSURANCE  AND IT’S BUSINESS MODEL

RINOJ P.K.

Volume : VI, Issue : II, February - 2016

TRENDS IN BANCASSURANCE AND IT’S BUSINESS MODEL

Rinoj P. K.

Abstract :

 The growing global insurance industry has ought new channels of distribution into existence, leading to a new concept called Bancassurance. Nowadays banks have started increasing their business to securities and insurance and other sectors by adding new range of products. Bancassurance, one such concept, has gained recognition in the recent years. The growth of bancassurance depends on how well banks and insurance companies are able to conquer the operational challenges that are frequently thrown at them. Banks aims at a comprehensive Bancassurance Management with Core Banking platform ie; ease of premium payments using Auto Debit Cards, Net Banking, collection agencies etc. The present empirical based study was conducted with an objective to examine the recent trends of bancussurance and also to examine the issues and problems of bancussurance.