Volume : V, Issue : VI, June - 2015

TRENDS IN BRAND LOYALTYOF GREEN PRODUCTS –AN EMPHIRICAL STUDY OFHERBAL FACE WASHIN COIMBATORE CITY

Thiyagaraj . V. ,

Abstract :

 India has a longstanding tradition for herbal remedies. Thus, it stands as largest market for natural personal care in the world.Brand loyalty is a function of psychological (decision – making, evaluative) process.Natural products are not necessarily organic but are composed of plant–based material lightly modified and produced in environment–friendly way. According to prior studies by the author decision making is an essential element of and loyalty.Environmental adsdo not have influence on purchasing behavior, it increases knowledge and provide guidance for purchase of environmentally friendly products.The Statistical tools used are: 1. Percentage Analysis and 2. Chi – square Analysis.A structured Questionnaire was designed to collect primary data. A sample size of 120 respondents was selected. The data collected from customers were tabulated and analyzed based on the lines of objectives of the study.

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

THIYAGARAJ .V., Trends in Brand Loyaltyof Green Products -An Emphirical Study Ofherbal Face Washin Coimbatore City Indian Journal of Applied Research, Vol.5, Issue : 6 June 2015

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