Understanding Modern Indian Women – An Attempt  to Study the Socio–Cultural Behaviorism from a  Marketing Perspective

Suvrashis Sarkar; Dr. Stephen D’Silva

Volume : III, Issue : VI, June - 2013

Understanding Modern Indian Women – An Attempt to Study the Socio–Cultural Behaviorism from a Marketing Perspective

Suvrashis Sarkar, Dr. Stephen D Silva

Abstract :

The biggest mystery in the world as most psychologists say, is what women think and want. Taking this question a little ahead from pure psychology to business and attempting to understand the same from a Marketing perspective of consumerism is the present study all about concerning the modern Indian women. There have been various theoretical approaches from several psychologists world–wide to understand the female psychology post Industrialization; however an attempt to study the modern Indian women to understand the future of consumerism and socio–cultural behaviorism in the present age has been done in this study. Today’s women know what they want rather than the yesteryear women. They are aver to pursue their goals, are more dynamic, optimistic, smart and ambitious to make their dream come true as a priority over anything else.