Volume : VI, Issue : IV, April - 2016

Understanding the role of Hedonic Shopping Value in determining Repurchase Intention and Customer Satisfaction in Online Shopping Scenario

R. Vasudha, Dr. K. Sathyanarayan

Abstract :

 The adoption of the Internet as a way to shop goods and services has seen a massive growth over the past two decades universally. The proliferation of online shopping has inspired widespread research focused at attracting and retaining consumers. In this present scenario this conceptual study attempts to understand the importance of hedonic shopping value in determining the post–purchase behaviour in online shopping, namely, customer satisfaction and repurchase intention.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

R. Vasudha, Dr. K. Sathyanarayan Understanding the role of Hedonic Shopping Value in determining Repurchase Intention and Customer Satisfaction in Online Shopping Scenario Indian Journal of Applied Research, Vol.6, Issue : 3 March 2016

Number of Downloads : 387

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