Volume : VII, Issue : IV, April - 2017

VISUAL MERCHANDISING: An Integrative Review

Er. Aditya Upadhyay, Dr. Sangeeta Jauhari, Dr. Vijay Singh

Abstract :

 Reshaping is become a key phenomena in all the spheres of business. Market, marketing strategies and market structure were simple to understand. With growing complexity, variety and emergence of new techniques at very short intervals resulted to increase the viancy in the overall business environment. Shopping by an individual at one time was need based and also was mainly product centric. Customer was mainly focusing on the price and other attributes of a product. With increased range of products and developed customer attitude, proper display of the product holds the attention of the sellers. Eventually they started putting more money and efforts on the display of the product in order to fetch the attention of the customers. The concept of VM ( Visual Merchandise) holds its roots way back to the days of barter system. Gradually with the emergence of organized retail system in India the emergence of Visual Merchandise has also got its mark. The present research paper is an attempt to understand the concept of Retailing, Marketing in general and Visual Merchandising in specific. Further the critical reviews have been narrated so as to have a deep insight of the concept. Secondary data has been gathered for the purpose and the Liary research and descriptive research is being used. 

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Er. Aditya Upadhyay, Dr. Sangeeta Jauhari, Dr.Vijay Singh, VISUAL MERCHANDISING: An Integrative Review, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾4 | April-2017

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