Volume : III, Issue : XII, December - 2013

Web Based Reference Preferences of MBA Students in Aegis Global Academy, Coimbatore. A Study

Mrs Pratheepa A K, Dr. S Jayaraman

Abstract :

Purpose:The purpose of this paper is to provide a comment and speculations as to the current MBA trends in usage of e–resources for the professional development and study purpose. Design/method logy/approach: Analysis of students usage and web based reference and reading preference of materials for their study. Findings: It is found that all the students and users are willing and adapt the new services provided by the web world/generation. They accepted the digital transition. Research implementations: The scenario has changed for the new dimension of comfortable and digital mode of devices than the traditional materials

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Mrs Pratheepa A K, Dr. S Jayaraman Web Based Reference Preferences of MBA Students in Aegis Global Academy, Coimbatore. A Study Indian Journal of Applied Research, Vol.III, Issue.XII Dec 2013

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