Volume : V, Issue : XI, November - 2015

WHITE LEBEL ATM IN INDIA

Deepa Baliyan, Dr. R. K. Mittal

Abstract :

 The ATM market in India is not yet saturated. Though the concentration of ATMs is greater in metros, the demand is increasing for other cities and even rural areas. . It has only 98 ATMs per million people as against 1,390 in the US, 530 in the UK, and 211 in China There is, therefore, an abundant scope and a felt need to deploy more ATMs, particularly in Tier III to VI areas of the country. As per the RBI rules/regulations only banks were being permitted to set up Automated Teller Machines (ATMs) in India but having realised RBI has reviewed the extant policy on ATMs and it has been decided to permit non–banks to set up, own and operate ATMs to accelerate the growth and penetration of ATMs in the country. Such ATMs will be in the nature of White Label ATMs (WLA) and would provide ATM services to customers of all banks. Present paper highlights the significance of WLAs in current banking scenario in India and present current status of WLAs in India.This paper also analyise the benefits and problems or limitations of WLAs.

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

DEEPA BALIYAN, Dr.R.K. Mittal / WHITE LEBEL ATM IN INDIA / Indian Journal of Applied Research, Vol.5, Issue : 11 November 2015

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