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MENUVolume : VII, Issue : II, February - 2017
WOMEN CONSUMER PREFERENCE FOR BRANDED JEWELLERY
P. Thulasimani
Abstract :
Jewellery industry in India, valued at about $30 billion, has been traditionally driven by the strong cultural affinity for gold. Gold has a special place of significance in the Indian ethos, heritage and culture.
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DOI : 10.36106/ijar
Cite This Article:
P.Thulasimani, WOMEN CONSUMER PREFERENCE FOR BRANDED JEWELLERY, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾2 | February‾2017
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P.Thulasimani, WOMEN CONSUMER PREFERENCE FOR BRANDED JEWELLERY, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾2 | February‾2017
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