Volume : VII, Issue : IX, September - 2017

Women Entrepreneurs in Rural Society: Prospects and Challenges

R. Rajarajeswari, Dr. K. R. Murugan

Abstract :

 Entrepreneurship is neither a science nor an art. It is a practice. But, as in all practice, medicine or engineering for instance, knowledge in entrepreneurship is a means to an end. It is not a flash of genius but purposeful tasks that can be organized into systematic work. Promoting Entrepreneurship has been a challenge in India since independence, for the reasons that entrepreneurship involves risk and uncertainty. It has been all the more difficult  and challenging to promote women entrepreneurship due to dual responsibility, lack of family support, social taboos and beliefs about the gender role defined, lack of risk taking ability, managerial skills coupled with lack of self confidence to run a business or an enterprise. Women empowerment is possible with more and more women joining decision making position as heads of institutions, managing large corporations and also running industries, small, tiny or micro enterprises.

India is a country of contradictions. On the one hand, women are worshipped as deities, without whose blessings, work cannot be initiated. On the other hand, they faced several challenges on day to day basis. Rural women are a vital parts of the Indian economy, constituting one‐third of the national labour force and a major contributor to the survival of the family the poorer the family, the greater its dependence on women‘s income. Despite progress in several key indicators, a gender analysis of most social and economic data demonstrates that women in India continue to be relatively disadvantaged in matters of survival, health, nutrition, literacy, productivity, employment, entrepreneurship, local administration. 

Keywords :

Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

R. Rajarajeswari, Dr. K. R. Murugan, Women Entrepreneurs in Rural Society: Prospects and Challenges, INDIAN JOURNAL OF APPLIED RESEARCH : Volume-7 | Issue-9 | September-2017

Number of Downloads : 232

References :