Volume : III, Issue : XII, December - 2013

Women Safety through Social Marketing in Present ERA

Dr. K. Chandrasekar, M. Balamurugan

Abstract :

This paper has put effort to ing down women safety through social marketing in present era. Social marketing is playing a crucial role in India to change societal behavior and attitudes of women community. Social marketing is a anch of marketing and this is not only profit oriented marketing but also causes for societal desirable, undesirable changes. It provides various safety awareness schemes to women, like use of contraceptive thereby avoiding unwanted pregnancies, family planning, AIDS awareness, sanitary napkin use etc,. We herby, concluding that the social marketing is giving more safety to the women in current scenario and is essential.  

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

Dr.K.Chandrasekar, M.BALAMURUGAN Women Safety through Social Marketing in Present ERA Indian Journal of Applied Research, Vol.III, Issue.XII Dec 2013

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