Volume : VII, Issue : VIII, August - 2017

YOUNG ADULT PREFERENCES TOWARDS VARIOUS SOCIAL MEDIA CATEGORIES IN ERODE DISTRICT

S. Kalaivani, A. G. Sudha

Abstract :

 Social media such as Facebook, you tube, twitter and others have become an integral part of today’s life. This study assessed the various social media site preferences of young adult. The researcher conducted a pilot study on 100 Young adult (20yrs to 29yrs) to find out the social media sites preferences among the various types of social media sites by them with the help of the questionnaire. The collected data were analyzed through Simple percentage analysis. It is evident from the result that majority of the respondents are having “N’ number of accounts in various social media sites and the sites mostly preferred by them were face book, you tube, Wiki Answers, Slide share, Flip kart, Wikipedia, Twitter, Whatsapp and so on. 

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Article: Download PDF   DOI : 10.36106/ijar  

Cite This Article:

S. Kalaivani, A.G.Sudha, YOUNG ADULT PREFERENCES TOWARDS VARIOUS SOCIAL MEDIA CATEGORIES IN ERODE DISTRICT, INDIAN JOURNAL OF APPLIED RESEARCH : Volume‾7 | Issue‾8 | August‾2017

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