Youth and access to Media Tools–A Comparison study between Rural and Urban Areas in Tamil Nadu using Census Data

Shanmuga Priya S; Dr.Sakthi

Volume : V, Issue : III, March - 2015

Youth and access to Media Tools–A Comparison study between Rural and Urban Areas in Tamil Nadu using Census Data

Shanmuga Priya S, Dr. Sakthi

Abstract :

The way of communication in the information era by Today’s youth is through Media, to communicate to exaggerate survive. The internet, cell phones have become an inseparable feature and routine of their daily chores. Social Media is a unique option which provides teens to create and navigate their social environments cross geographical boundaries without physical effort to communicate with friends around the world. The youth tweet, blog, follow, like, update and upload regularly – for work and personal reasons. This technologically advanced progress has eased life in more ways than one. From being a leisure time activity Media has silently switched over to a Transformation and Empowerment tool. Since the presence of Media is here to stay and multiply in many more ways. This study aims to identify the disparity between Rural and Urban Youth in Tamil Nadu in having access to Media tools using Census data.